The Glamgorithm Blog

Who Really Owns AI in a DTC Organization?
Who Really Owns AI in a DTC Organization?
Who should own AI in a DTC brand: the Head of Data Science, the Chief Digital Officer, or the product leader who bridges business goals and tech? Data Science leaders... Read more...
10 Agentic AI Power Plays for E-Comm CRO
10 Agentic AI Power Plays for E-Comm CRO
Agentic AI agents are the new backbone of e-commerce efficiency and CRO. They curate assortments, forecast inventory, adapt checkout, and personalize storytelling. For fashion and footwear brands, they solve sizing... Read more...
Start Now or Stay Behind: The Real ROI of Early AI Moves in Fashion and Footwear
Start Now or Stay Behind: The Real ROI of Early AI Moves in Fashion and Footwear
Delaying an AI strategy is not neutral, it is costly. In fashion and footwear, every quarter of hesitation means lost organizational learning and missed compounding ROI. Early adopters like Nike... Read more...
Why Blotout Might Be Your Marketing Team’s New Best Friend
Why Blotout Might Be Your Marketing Team’s New Best Friend
Blotout rebuilds your marketing signals at the source, giving you sharper CR, lower CAC, and a foundation for AI-driven growth. I have used it at three companies and saw immediate... Read more...
AI Makes Home Page Personalization Easier Than Ever, Yet Brands Still Miss Millions 20 Yrs Later
AI Makes Home Page Personalization Easier Than Ever, Yet Brands Still Miss Millions 20 Yrs Later
Home page personalization has been possible for 20 years, yet most brands still skip it. AI makes it easier than ever, and the missed revenue is massive. Read more...
5 Interview Questions That Expose a Fake Head of AI in Under 10 Minutes
5 Interview Questions That Expose a Fake Head of AI in Under 10 Minutes
Hiring your first Head of AI can feel like speed dating with a hundred buzzword-fluent candidates. The trick is knowing which questions separate the real builders from the résumé magicians.... Read more...
How to Hire Your First Head of AI (Without Accidentally Recruiting a Fancy-Pants Intern Who Can Code)
How to Hire Your First Head of AI (Without Accidentally Recruiting a Fancy-Pants Intern Who Can Code)
Most fashion brands barely know how to hire their first proper CTO, let alone a Head of AI. This is not your average “set up the Shopify integrations” hire. This... Read more...